Crisis Communication

Stay calm, communicate clearly, and coordinate effectively during emergencies.

When systems fail, deadlines loom, or emergencies arise, clear communication becomes critical. Learn how to cut through the noise, coordinate responses, and keep everyone informed during high-stress situations.

See the Difference

Here's how small changes in communication can make a big impact

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Don't do this

Bad communication examples

Alex Chen11:42 AM

@channel EVERYTHING IS BROKEN!!! 😱😱😱

Jordan Smith11:45 AM

What's broken?? Should I panic??

Alex Chen11:47 AM

The website is down I think... maybe? Users are complaining

Jordan Smith11:48 AM

How long has it been down? Are we losing money?

Alex Chen11:50 AM

I don't know... someone needs to fix this NOW!

This creates unnecessary delays and interruptions

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Instead try this

Good communication examples

Sam Rodriguez11:50 AM

🚨 **Production Incident** - Website Down 📊 **Impact**: Main website returning 500 errors ⏰ **Started**: ~11:35 AM UTC 🎯 **Affected**: All users, payment processing 🔍 **Current Status**: - Error rate: 100% on homepage - API services: operational - Database: responding normally 👥 **Response Team**: @taylor (lead), @jordan (backend), @alex (frontend) 📢 **Updates**: Will post every 15 minutes in this thread

Taylor Kim11:55 AM

🔄 **Update #1** (11:55 AM) ✅ **Progress**: Identified CDN configuration issue 🛠️ **Action**: Rolling back deployment #1247 ⏱️ **ETA**: 5-10 minutes for full recovery 📋 **Next**: Monitor error rates post-rollback

Sam Rodriguez12:08 PM

✅ **RESOLVED** (12:08 PM) 🎉 **Status**: Website fully operational 📈 **Metrics**: Error rate back to <0.1% 🕐 **Total Downtime**: 33 minutes 📝 **Next Steps**: Post-mortem scheduled for tomorrow 2 PM 📋 **Action Items**: Review deployment checklist Thanks team! 🙏

Clear, direct, and respectful communication